Carbonated Drinks Dominate in Recessionary Climate, says Britvic
Carbonated drinks are dominating the soft-drinks category as the recession causes consumers to trade out of pure juice and still drinks and go "back into brands they know", according to Murray Harris, Britvic's customer management director.
Britvic's Soft Drinks Report, released Monday 19th March is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, with ￡1.5bn sales growth, as consumers continue to trade out of pure juice and dairy sub-categories, in favour of familiar carbonated brands.
Overall sales of soft drinks increased 4% by value to ￡9.7bn, with a volume increase of 1%.
The take-home channel fared better than the on-trade channel, which was down 1% by value to ￡2.7bn, with volume down 4%.
The take-home channel grew at 7% by value, the same rate as in 2010, to ￡7bn, and was up 1% in volume terms. Pepsi showed an overall sales increase of ￡328.7m, a jump of 10% since last year.
SnackTime’s partnership with Britvic means our customers are able to enjoy all of the Britvic range of drinks, including the ever-increasing Pepsi cold drinks range.